My work often begins before the brief exists.

I help organisations make sense of complex digital challenges - defining strategy, shaping user experience, and creating websites and brand identities that support long-term growth.

I’m a strategic design consultant with over 25 years of independent practice. I work best with organisations that need clarity before they need design.

Recent Digital Projects

Selected Brand Identity work

I help businesses shape their positioning and express it consistently through identity and websites that work.