Antidote Health Products
Bespoke WooCommerce website, logo, branding & online marketing materials
Client testimonial
“Sian Jones was highly recommended to me when I was looking to build a new website, and I’m so glad I found her. She created a site that not only looks fantastic but is also performing exceptionally well behind the scenes. The improvements to SEO have made a real difference — increased visibility, better page rankings, and most importantly, a noticeable boost in sales.
Working with Sian has been a real pleasure. She’s knowledgeable, proactive, and always up to date with the latest technologies and marketing tools, which we continue to integrate into the site. I feel completely confident knowing she’s looking after my website. I’m very happy with the service and feel fortunate to have her on my side.”
– Malini Chabba
Challenges
The existing website had an outdated UI. With slow loading times and a poor responsive mobile experience, user engagement was declining, and the bounce rate was significantly high.
Solutions
I implemented a clean, modern design with an intuitive user interface. Optimised loading speeds through efficient coding practices and introduced a fully responsive layout to enhance the mobile experience. A move to a virtual private server further improved page load times.
Results
After launch, Antidote Health Products saw an increase in user engagement, a reduction in bounce rates, and an improvement in conversion rates. Sales increased 160% in the first 12 months of going live compared to the previous period.
The website’s performance has been significantly enhanced, with the homepage now loading in under 1 second, a substantial improvement in speed.
Conversion-optimised layout
- A well-placed “Add to Basket” button makes it easy for users to take action without unnecessary clicks.
- Minimal distractions in the layout ensure the customer remains focused on making a purchase.
- High-quality product images accompanied by concise descriptions and pricing information.
- Discounted items are clearly marked with the original and sale prices, drawing attention to current promotions.
- Free UK delivery over £40 acts as a psychological nudge to increase order value.
- The website’s responsive design ensures accessibility across various devices and screen sizes, providing a consistent user experience.
A user-friendly and informative product page experience
- High-quality images, including close-ups of the bottle and its label, provide users with a clear understanding of the product’s packaging and contents.
- Detailed product information is organised clearly. This tabbed structure allows users to navigate directly to the information they seek without excessive scrolling.
- Breadcrumb navigation is utilized at the top of the page, indicating the user’s current location within the site hierarchy. This feature aids in site navigation and enhances the overall user experience.
Antidote logo evolution
- The updated logo is minimalist and refined, and conveys a stronger sense of identity.
- In terms of symbolism, the new icon resembles seaweed or branching leaves, using organic and fluid shapes in green and yellow. This design feels more natural, fresh, and dynamic, reinforcing the idea of wellness and plant-based health solutions.
- I chose a refined sans-serif typeface for a more modern and sophisticated feel with better legibility and professionalism, while the thinner, spaced-out “HEALTH PRODUCTS” text adds a premium feel.
- I introduced a richer black for text and a vibrant yellow-green gradient for the icon to depart from the corporate look of the previous logo, making the brand appear more elevated, high-end and nature-focused while maintaining a clean aesthetic.
- We are now confident that it feels more premium, trustworthy and relevant to the healthcare and wellness industry.
Antidote logo evolution
Left and centered lockups, and negative logo variant
Before and after