Seetalent
Bespoke WordPress website, logo, brand identity & online marketing materials.
Seetalent.ai is a recruitment assessment platform powered by AI. The objective was to design a clean, conversion-focused marketing website that communicates the product’s value, builds trust, and encourages engagement from enterprise HR professionals and hiring teams.
Client testimonial
“The site exceeded our expectations thanks to Sian’s creativity and attention to detail. She brought imagination and professionalism to every phase of the project, translating our vision into a dynamic and engaging platform.“
– Roger Thornham
Goals
To clearly communicate the value of AI-powered, bias-free assessments. Establish trust with a professional, inclusive design and drive conversions through strategically placed CTAs.
UX Strategy
We built a content hierarchy designed to guide users from discovery to action:
Hero Section: Immediate impact with a bold value prop and line-art illustration of diverse talent
Feature Highlights: Quick, scannable bullet points that support the main message
CTAs: “Talk to Us” and “Request a Demo” offered at key points in the scroll to match different user intents
Navigation: Clean, minimal nav bar with sticky behavior for usability
UI & Visual System
- Typography: Sora, a modern sans-serif font with warmth and clarity
- Color Palette: Bright electric blue (#2183e6), dark blue, coral red and white for contrast and trust
- Illustration Style: Minimalist line drawings humanise the brand and tie in with themes of inclusion and bias-free hiring
- Layout: Responsive, grid-based sections with strong visual rhythm and white space
Conversion-Driven Design
- Dual CTAs to accommodate exploratory and ready-to-convert users
- Clear benefits outlined above the fold – no need to scroll to understand the value
- Mobile-first adjustments ensured high performance across devices
- Accessibility widget reinforces a commitment to inclusive design
Insight Articles / Blog Page
The SeeTalent Insights blog page features a clean, modern design that prioritises readability and user engagement. The layout is minimalist, with ample white space and a consistent use of typography that aligns with SeeTalent’s branding.
Visual elements are thoughtfully integrated to complement the textual content. High-quality images and custom illustrations are used strategically to break up text and highlight key points.
These visuals are not merely decorative; they serve to reinforce the themes and messages of the posts, providing a cohesive and engaging narrative.
Custom Post Infographics
- I used futuristic line art and clean iconography to illustrate AI concepts
- The tone is designed to be professional, forward-thinking and data-literate
- I created a custom icon set and line illustrations
- Reusable UI cards for use cases and provided as a set of assets in PNG format, uploaded to a shared drive for easy access
Infographic cards designed for sharing on LinkedIn
Designing infographic cards for LinkedIn calls for a clear message, strong visual impact, and formatting tailored specifically to the platform.
- Graphics should be readable at a glance for users that may be scrolling quickly.
- Use of bold, concise headlines to capture attention immediately.
- We follow with a key stat or takeaway – something memorable and valuable.
- Visual anchors are used (icon, chart, or simple illustration) to reinforce the message and add visual interest.
One-page marketing materials
I worked with the client to design one-page marketing materials to communicate a focused message quickly and effectively.
By distilling key information into a single, visually engaging page, they offer a high-impact format ideal for both digital and print distribution.
As sales enablement tools, one-pagers provide teams with a quick-reference asset that can be used during conversations, included in emails, handed out at events, or shared as a leave-behind.
These materials are designed to drive lead generation through a clear call-to-action—whether it’s booking a demo, visiting a website, or downloading a resource.
Often, they’re used alongside landing pages or outreach campaigns on platforms like LinkedIn to maximise impact.
SeeTalent Brand Identity
Visual Identity Design
As part of the SeeTalent project, I collaborated with the client on developing a new brand identity that would not only feel trustworthy and professional but also human-centric and future-forward – aligning with the platform’s mission to modernise talent assessment.
Tone of Voice:
Innovative yet grounded, human yet data-driven, clear yet bold.
It’s designed to appeal to both enterprise clients and HR professionals, while remaining fresh enough to stand out in a saturated HR tech landscape.
Brand Mark & Typography
The SeeTalent logotype was crafted using a dual-weight wordmark system:
- “See” is set in a lighter, rounded sans-serif to convey clarity, observation, and approachability.
- “Talent” is bold and confident, reflecting the brand’s core focus: identifying and empowering top talent.
This typographic contrast creates a natural visual hierarchy while maintaining simplicity and legibility across digital and print environments.
Colour System
We developed a versatile colour palette that supports accessibility, clarity and emotional resonance:
- Navy Blue for authority and professionalism
- Bright Coral Red to inject warmth and human energy
- Sky Blue for a modern, digital-first feel
- White to ensure freshness and open space in UI design
Each colourway was tested across light and dark backgrounds to ensure optimal legibility and visual balance – making the brand adaptable across multiple touchpoints, including social media and marketing campaigns.
Modular Lockups for Scalability
To support use in varied contexts, the identity includes:
- A core logotype for standalone brand moments
- A tagline variation (“assessment solutions”) for formal or descriptive use cases
- Responsive sizing and contrast-adaptable versions for web, app and print consistency