About me
Hi, I’m Siân – a UX-led web designer and brand identity consultant based in West Wales building structured, purposeful websites that are both easy to use and thoughtfully designed.
I work with businesses, non-profits and creative teams to define their positioning and translate it into clear, usable digital experiences and brand identities. Whether it’s a full rebrand or a design refresh, I bring clarity and direction to projects that can often feel overwhelming.
I’ve worked on projects ranging from membership organisations to ecommerce businesses, balancing user needs with clear commercial needs.
My work begins with understanding your users, content and goals – shaping the structure before the visuals.
I build custom WordPress websites – from content-led platforms to fully integrated WooCommerce ecommerce stores – tailored to your users, goals and commercial objectives.
My approach is collaborative and content-led, with a focus on usability, accessibility and ensuring your message is always front and centre.
Services I offer include:
- Custom WordPress theme development tailored to your content and brand
- WooCommerce integration for scalable, easy-to-manage online stores – fully optimised for conversion
- Responsive design for mobile and tablet optimisation
- SEO optimisation to improve visibility and search rankings
I also offer hosting and ongoing technical support and maintenance – including updates, security and backups – to keep your site running smoothly behind the scenes.
Clients
Over the years I’ve worked with organisations of all sizes – from global brands to grassroots collectives – helping them define their positioning and build digital experiences that communicate it clearly.
My work spans commercial ecommerce projects, membership organisations and creative or non-profit teams.
Over the course of my career – both independently and through long-term consultancy and agency collaborations – I’ve worked with organisations including:
The Association of Authors’ Agents
Best at Travel
Ceasefire Centre for Civilian Rights
Chelsea Fringe
Chiltern Street Studios
East Midland Trains
Hebridean Ferries
GNER
Heinz
HSBC
The JMK Trust
Illustrated London News
Motorcycle Spare Parts
Motorola
O2
PA Consulting
Procter & Gamble
Sea Containers
The Society for Artists’ Agents
South West Trains
Two Wheels for Life
Vodafone
Yell
I’ve also worked with artists, musicians, activists and educators – and I’m drawn to projects that call for creative problem-solving or a fresh perspective.
If you’ve got a project in mind or just want to chat through ideas, feel free to get in touch: